Serums are the secret weapon for treating skin issues.
Serums offer a bigger, more powerful dose of active ingredients then moisturizer or cleanser. Due to the higher concentration, it typically takes a shorter amount of time to see visible results.
Because serums are lighter (liquid) they deliver active ingredients to the skin quickly and deeper.
They are applied to the skin first, after you have cleansed your skin. But you also need to seal the serum to maximise the benefits, which is why a moisturiser or face cream is the next step.
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